What’s going on in the beverage world? Our coffee comes in a can, our seltzer is spiked, and our beer is aged in whiskey barrels. Consumers are fervently demanding more products that blur category lines. If beverage companies want a piece of the pie, they need to re-evaluate their historical product portfolio, their structure, and their strategy for product development.

This episode appeared previously on our Liquid Assets: A Beverage Industry Podcast channel