Now is the right time to become more perceptive to the messages your child is receiving about alcohol, the impacts, and how you can mold the messages you send going forward to support healthy decision-making. Peer pressure to drink alcohol does not usually start until the ages of 11-14. Yet, children receive messages and modeling throughout childhood that will have an impact on whether or not they’ll be ready to make responsible decisions about alcohol in future years. As a parent or those in a parenting role, what you model and the messages you send about alcohol in your child’s early years can prepare them for healthy choices and success as they grow.