Now is the right time to increase your awareness of the messages your child is receiving about alcohol, the impacts, and how you can shape the messages you send going forward to strengthen healthy decision-making. Children are not typically faced with peer pressure to drink alcohol until the ages of 11-14. Yet, they still receive messages and modeling throughout their childhood that will have a clear impact on whether or not they will be able to make responsible choices about alcohol throughout their lives. As a parent or those in a parenting role, what you model and the messages you send about alcohol in your child’s early years can prepare them for success and healthy choices.