Immersive technology is here and here to stay. But are brands comfortable adopting these technologies and not only that but are their customers ready to have these immersive experiences with the brand? In this episode, Swish sits down with Jon Finkelstein, the Executive Creative Director at PwC, and Charles Bern, the Creative & Technology Director and Partner at Patio Interactive. The key question that Swish wants to find the answer to throughout this conversation is, how can brands support their customers when it comes to implementing and adopting new technologies?