Back in the 1950s, instant mixing technologies had reached new heights, and dry food mixes were filling store shelves. Cake mixes were seen as a great product to target busy homemakers, and food production companies rushed to make huge amounts of cake mixes with a vast variety of tastes and textures. 

However, despite big TV ads and commercials, the sales of instant cake powders weren't as good as expected. So there was no choice but to  come up with the best possible solution. As a result, a group of psychologists were asked to help.

In this episode of Innovation Factory podcast, We will explore the details of this story  and find out what happened next. So stay tuned!

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