In this episode of Digital PR Explained, Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week, joins Britt to unpack the concept of mixternal communications—integrating internal and external messaging for maximum impact. Tiffany shares insights on evolving PR strategies, a case study from McDonald’s, and actionable tips for planning your 2025 communications strategy. Tune in for practical advice and fresh perspectives on modern PR approaches.