<p>This podcast lecture continues the discussion of the Marketing Plan Handbook chapter 9 PROMOTIONS & IMC Strategy within the Marketing Mix.</p>

This podcast lecture continues the discussion of the Marketing Plan Handbook chapter 9 PROMOTIONS & IMC Strategy within the Marketing Mix.

<p>This podcast lecture continues the discussion of the Marketing Plan Handbook chapter 9 PROMOTIONS &amp; IMC Strategy within the Marketing Mix.</p>

MKTG 4900 Ch. 9 Promotions & IMC Strategy 2

Course lectures for both Marketing Principles (MKTG 3000) and Marketing Planning (MKTG 4900)

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