What happens when the person behind the business starts growing just as much as the business itself? 👀

In this episode, we sit down with Alyssa, founder of Cherry Blossom Doula, to talk about what it really means to build a business around something so personal as birth and supporting families.

A conversation about birth, business, confidence, and finding the courage to grow. 🌸

Chapters

• 00:00 Introduction to Cherry Blossom Doula
• 01:15 Understanding the Role of a Doula
• 03:10 Personal Experiences with Doulas
• 03:36 The Misconceptions of Doula Support
• 05:02 The Vulnerability of Labor and Birth
• 06:50 Journey in Marketing and Business Growth
• 07:24 Analyzing Marketing Data and Decision Making
• 12:23 The Fear of Raising Prices
• 16:02 The Impact of Raising Prices
• 18:11 Personal Growth and Confidence Building
• 22:16 The Journey of Rebranding
• 22:42 The Rebranding Process
• 23:40 Team Support and Decision Making
• 25:31 Understanding the Business and Regrets
• 28:21 Elevating the Team and Managing Change
• 31:06 Sharing Experiences and Learning from Others
• 36:47 Mental Health and Business Success
• 38:15 Vision for the Business and Impact on the Community
• 41:05 Supporting Others and Providing Resources

Should you really be spending money on ads yet? 👀

In this episode, we sit down with Tyler Smerz to talk about what happens before you hit “launch”; from understanding your customers’ biggest pain points to turning those problems into creative ad angles that actually grab attention. 🎯

We also get into AI, negative reviews, content vs. paid ads, agency red flags, and the realities of putting your own money on the line when building a business. 💸

Basically, a conversation about marketing, money, mistakes, and figuring things out as you go. 

Chapters

• 00:00 The Journey of Choose Pluto
• 01:27 Pivoting in Business Strategy
• 08:18 The Role of AI in Marketing
• 19:18 Dealing with Negative Feedback
• 22:52 Handling Negative Reviews
• 23:20 Ad Trends and Ethical Practices
• 25:13 Identifying Pain Points for Ads
• 27:47 Red Flags in Hiring Agencies
• 36:34 Starting a Business: Financial Preparation

We’re joined by Coach Troy to talk about what actually makes marketing work; from knowing when to outsource (and when not to), to understanding what stage your business is in and making smarter decisions along the way.

Plus, the “pinch of salt” philosophy, marketing pitfalls, data, and why you should always be the master of your own marketing. 👀

Chapters

• 00:00 The Supportive Coach
• 01:21 The Pinch of Salt
• 03:08 Mindset Shifts
• 06:51 Hiring and Pitfalls
• 09:33 Business Growth Phases
• 11:03 Agency Pitfalls
• 15:07 Data-Driven Marketing
• 19:51 The Pitfalls of Offloading Marketing
• 24:08 Clarity in Business and Marketing
• 27:15 Strategic vs. Tactical Marketing
• 29:09 Brand Development and Revenue Stage
• 31:02 Building Brand and Proving Concepts
• 34:25 Matching Stage with Resources

Episode 03: When AI Gets It Really Wrong 🤖

AI, marketing trends, difficult clients, bad feedback, and unconventional business ideas… this episode has a little bit of everything. 👀

We’re joined by Daniel to talk about AI’s biggest limitations, the future of search with AEO and GEO, why human context still matters, and the marketing lessons you only learn along the way.

Plus, why feedback is a gift, the struggle of working with people who don’t get marketing, and why weird business ideas might actually be worth exploring.

Chapters

• 00:00 AI's Role in Marketing
• 03:33 AEO vs. GEO: How AI Search Is Changing SEO
• 05:30 What AI Search Gets Wrong
• 06:47 Why Human Context Still Matters
• 07:20 How Marketers Stay Ahead of Trends
• 08:30 How Joseph Studios Started

What happens when you put the human back into social media?

In Episode 02 of MKTG Unmuted, we sit down with Hannah Mickelson (@hannahrmickelson) for a fun and honest conversation about social media, creativity, trends, and what really connects with people.

We talk about staying timely without losing your voice, creating content that feels human, choosing the right platforms for your brand, and why genuine relationships still matter in a world that's becoming increasingly digital.

• Social media trends require staying on top of current content and being timely in participation.
• The human aspect and personal connections are crucial in marketing, and businesses should choose social media platforms that align with their brand voice and audience.

• 00:00 Staying on Top of Social Trends
• 01:14 Content Creation and Timeliness
• 03:02 The Role of AI in Marketing
• 03:35 The Importance of Human Creativity
• 06:23 Choosing the Right Social Media Platforms
• 10:10 Building Personal Connections in Marketing
• 17:13 The Impact of AI on Marketing
• 24:01 The Human Aspect in Marketing
• 28:32 The Role of Personal Relationships in Marketing

What happens behind the brands, the businesses, and the success stories we see?

Welcome to MKTG Unmuted, a podcast where we go beyond the highlight reel to uncover the conversations, experiences, and lessons that usually stay behind the scenes.

From entrepreneurship and marketing to leadership, growth, and the stories that shape successful businesses, each episode brings you honest conversations with the people behind the journey.

This trailer is just a glimpse of what's coming.

Subscribe and get ready to hear the stories you never hear.

What happens when military leadership meets marketing?

In Episode 01 of MKTG Unmuted, Kevin shares his journey from the military to consulting, the story behind his book Strength and Chaos, and how finding your niche can change the way you build and grow a business.

We explore the role marketing plays in shaping your identity, standing out in a crowded market, and turning your story into something that creates real value.

📖 Get Kevin's book, Strength and Chaos, here: https://www.amazon.com/Strength-Chaos-Leadership-Blueprint-Uncontrollable/dp/B0FNY36K7Y

• Why finding your niche can set you apart
• How Strength and Chaos became more than just a book
• Why marketing is essential to building a strong business identity

00:00 The Journey from Military to Consulting
03:09 The Development of Strength and Chaos
06:12 The Significance of Niche Marketing
17:36 The Impact of Marketing on Business Success