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We discuss the challenges of “Direct to Consumer” marketing and its impact on Go-to-Market planning. From there, we go to branding and product advantage, covering differentiation vs. distinctiveness as well as the role of marketing, and we end this episode with the joys and complexities of color management, especially in the digital age. Join us!

The post Mktg_Podcast-3: Direct-to-Consumer, Distinctiveness, Color Management appeared first on OrionX.net.