Rob Fitzpatrick is an author and entrepreneur, best known for his book The Mom Test. His latest offering is Write Useful Books.

In this episode, we discuss: - Rob’s 4-part system for writing useful books based on product testing principles - Common mistakes to avoid in getting feedback from readers - Business lessons Rob has learned from a decade and a half of entrepreneurial projects

We also cover the publishing industry and Rob’s plans to disrupt it. This episode will give you a system for writing great non fiction that solves readers' problems and give you an insights into running an entrepreneurial career in a sustainable way.