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November 16, 2020

MLA Feedback - Episode 5 - How do you build a carbon neutral beef brand?

37 minutes

This episode covers:

Connecting Australian consumers and red meat production | Interviewee: South Australian sheep and grain producer, Natalie Sommerville [00:01:06-00:06:36]

Building a carbon neutral brand| Interviewees: MLA Program Manager – Sustainability and CN30, Doug McNicholl and NAPCo General Manager – Corporate and Commercial, Stephen Moore [00:06:56-00:18:30]

A cuts-based MSA sheepmeat model is in sight| Interviewees: MSA Program Manager, David Packer and Emeritus Professor, David Pethick, Murdoch University [00:18:48-00:33:4]

Further resources

Go to org.auto read Nat’s story and those of the five other #BackOnTrack feature producers

Go to mla.com.au/cn30 for more on what MLA is doing to help industry achieve the ambitious CN30 target

Visit napco.com.au for more information on NAPCo’s journey to launching a carbon neutral brand

Visit mla.com.au/msa for more information on the MSA program and sheepmeat pathways.

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By meatandlivestockaustralia