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M&M Podcast- Katie Vanneck-Smith on Tortoise; FT Media Editor & Accenture
In this week's Media and Marketing podcast, host John Reynolds interviews Katie Vanenck-Smith, publisher of the slow news venture Tortoise Media.
Vanneck-Smith tells us
-Why she thinks Tortoise will be a success
-The business model behind Tortoise and the reason it's ad-free
-Reveals subscription targets
-Tells us why Google could make a good commercial partner for Tortoise
-Gives us her view on the current newspaper market
-Discusses sexual harrassment and tells us whether she has been subject to it
We also catch up with FT Media Editor Matthew Garrahan and David Billings, head of programmatic, Accenture Interactive at the recent AOP summit in London. In two short interviews, Garrahan talks Sorrell, journalism awards while Billings discusses the future of media agencies.
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By johnreynoldsIn this week's Media and Marketing podcast, host John Reynolds interviews Katie Vanenck-Smith, publisher of the slow news venture Tortoise Media.
Vanneck-Smith tells us
-Why she thinks Tortoise will be a success
-The business model behind Tortoise and the reason it's ad-free
-Reveals subscription targets
-Tells us why Google could make a good commercial partner for Tortoise
-Gives us her view on the current newspaper market
-Discusses sexual harrassment and tells us whether she has been subject to it
We also catch up with FT Media Editor Matthew Garrahan and David Billings, head of programmatic, Accenture Interactive at the recent AOP summit in London. In two short interviews, Garrahan talks Sorrell, journalism awards while Billings discusses the future of media agencies.