In this week's Media & Marketing podcast, we talk to Jo Allan, the new MD of Newsworks, the trade body for national news brands.
We discuss:
-How national news brands have held up during the pandemic.
-Whether advertising revenues are likely to come back to national newspapers.
-f Newsworks has a rosy future amid the pandemic.
-Whether Jo needs to up her media profile.
-The 'back not block' campaign and whether it has been a success.
-If Newsworks has a rosy future amid the pandemic.
-How Newsworks stacks up against other trade bodies.