In this week's episode, we are joined by Henry Chappell, the founder of Pitch Marketing Group, and Sebastian Gray, the co-founder of Dugout.

The pair discuss the forthcoming Premier League football season and what the experience will be like for fans and advertisers as we come out of lockdown.

The pair also discuss:

-Covid-19's implications for the sponsorship market.

-Whether sponsors should address the pandemic in their marketing activity.

-Whether live football-and sport-is still a big attraction to marketers amid so much uncertainty.

-When they both will be returning to watch live football.