08.14.2015 - By Maggie Patterson
A few weeks ago I was cruising the web looking for examples of good about pages...and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday episode. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode97.
Items Discussed in this Episode:
I explain why about pages are so critical
I give you 3 ways to make sure your about page gets it’s job done
Check yourself: the about page is not all about you
Cut the crap! Get rid of the fluff, hyperbole, long winded stories, over explanations, jargon, etc.
Think of your about page as a highlight reel
The close on your about page matters so much: get them to do something at the end
Links for this Episode:
Link to Free Marketing Moxie Facebook Group