On this episode, Jeff Dykes of Northern Star Fire talks about the lessons he learned in how critical it is to tailor your marketing methods to your audience, and how he was able to make inroads in international distribution. More about Jeff and Northern Star Fire at http://northernstarfire.com

MM001 - Tailor to your Audience with Jeff Dykes

Laura Benjamin of Satellite Six reveals key marketing strategies that position manufacturers as best-in-market and help them achieve focused new growth. From distribution to retail, discover the techniques other manufacturers are using that can work for your business to better build your audience, develop strong brand messaging, and create sales opportunities like never before. With over 15 years of marketing experience, Laura has consulted with hundreds of manufacturers and businesses to improve their brand marketing results. Design, positioning, audience profiling, website experience, social media, message, and everything working (and not working) with manufacturers to help you better stand out and leap ahead of the competition.

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MM001 - Tailor to your Audience with Jeff Dykes

MM001 - Tailor to your Audience with Jeff Dykes