Laura speaks with Kevin Sofen of WS Darley & Co about how their marketing was all about becoming thought leaders in their industry. They created SmartFirefighting.com as a way to further their mission - and ended up evolving their entire industry in the process.

Laura speaks with Kevin Sofen of WS Darley &amp; Co about how their marketing was all about becoming thought leaders in their industry. They created SmartFirefighting.com as a way to further their mission - and ended up evolving their entire industry in the process.

MM007 - Creating an Industry Community with Kevin Sofen

Laura Benjamin of Satellite Six reveals key marketing strategies that position manufacturers as best-in-market and help them achieve focused new growth. From distribution to retail, discover the techniques other manufacturers are using that can work for your business to better build your audience, develop strong brand messaging, and create sales opportunities like never before. With over 15 years of marketing experience, Laura has consulted with hundreds of manufacturers and businesses to improve their brand marketing results. Design, positioning, audience profiling, website experience, social media, message, and everything working (and not working) with manufacturers to help you better stand out and leap ahead of the competition.

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MM007 - Creating an Industry Community with Kevin Sofen

MM007 - Creating an Industry Community with Kevin Sofen