Theory 2 Action Podcast

MM#104--Marketing Plans & the 64/4 Principle = Flourishing Bliss


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In this MOJO Minute, we continue our study with small businesses and with our MOJO book the day,  The 1-Page Marketing Plan:  Get New Customers, Make More Money, and Stand Out From The Crowd  by Allan Dib.

Key Points from the Episode:

  • Why are marketing plans important
  • What is the 64/4 leverage principle and how does it apply in our lives and businesses?
  • Are you a small business owner, do you have a marketing plan?  if not, why not?


Other resources:


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Theory 2 Action PodcastBy David Kaiser

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