Theory 2 Action Podcast

MM#116--A Hero's Story + Bust'em = Flourish, Flourish, Flourishing


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In this episode, we share how small businesses can change and clarifying their marketing to help tell their story and in the process of doing so, we discover that each of us is on our own hero's journey.

A huge thank you to Donald Miller for writing this enthralling book, Building A Storybrand:  Clarify Your Message So Customers Will Listen

Key Points from the Episode:

  • Part of the inspiration for the MOJO Minutes came from this book
  • How to help small businesses clarify their marketing messages
  • Are you the hero in your own story?   If not, why not?


Other resources:


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Theory 2 Action PodcastBy David Kaiser

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