Theory 2 Action Podcast

MM#203--How Starbucks harnessed "Willpower?"


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In this MOJO Minute, we take a look at a very successful company on how they train and educate their employees.   That company is Starbucks and our guide is Charles Duhigg from his The Power of Habit: Why We Do What We Do In Life and Business 

Key Points from the Episode:

  • How creating a habit is tied to Willpower
  • Duhigg credits Starbucks executives for writing a curriculum that--in part--launched them from a small Seattle company to more than 17K stores nationwide with revenues exceeding 10B as of 2012 (the writing of this book)
  • Fascinating link between Willpower and Habits

Other resources:

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Theory 2 Action PodcastBy David Kaiser

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