Opt-ins. Love them or hate them, they are a critical part of building an email list, that’s why today we’re talking with guest expert Makenna Johnston about how she used an unconventional opt-in to build her business. In this show, we talk about how to use your opt-in to be active and drive sales, the importance of verbage, and how your pricing is telling a story about your brand. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode30.  To continue the conversation, join us over in The Playground-Maggie's exclusive free group on all things marketing.