The Marketing Moxie Podcast

MM89: The Fine Art of Referrals

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Wouldn’t a business where customers just arrived at your website and purchased from you be amazing? That’s exactly what referrals can do for your business as it shortcuts the know-like-trust factor and turns people into clients that much faster. Listen in for the scoop on referrals. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode89.

Items Discussed in this Episode:
  • Referrals have been a huge part of how I built my business, for the first 8 years of my business, referrals were my main marketing tool.
  • If you’re going to ask for a referral, you need to do work that is referral-worthy.
  • Customer experience is what will fire up your referral business.
  • I break down how to make referrals a part of your business and make sure you’re not ignoring it.
  • If you want referrals, you need to be someone who gives them without expecting to receive in return.
  • It’s up to you to deliver the goods every single time to your customers.
  • In a world where reputation is everything, we’re not going to refer someone who’s only so so.
  • If you have a solid business, it’s easy for people to assume you’re full. So be careful to avoid messages like “I’m full” or “I’m booked out”.
  • I share my top 3 ways to actually ask for a referral.
  • Referrals are not a given, they need to be earned.
    • Links for this Episode:

    The Referral Engine by John Jantsch

    Free Surprise and Delight: How to Wow Your Customers Every Single Time Guide

    Link to Free Marketing Moxie Facebook Group

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    The Marketing Moxie PodcastBy Maggie Patterson