SHOW NOTES:

Welcome to Monday’s Mindset Minute, the weekly episode designed to provoke

thought, motivate and inspire you to action to build your ideal business

and create a brilliant life!

Today I want to share a fable called Buridan’s Ass. I heard about this from an

interview with Tim Ferriss talking about his new book, Tools of Titans.

Tim shares a short story he heard from the creator of CD Baby…Derek Sivers.

The story is a bout a donkey that is standing halfway between a pile of hay

and a bucket of water.

He just keeps looking at the hay and then to the water. Back at the hay and

then looking back at the water.

The donkey is trying to decide between eating the hay and drinking the water.

He’s unable to decide, so he eventually falls over and dies of both hunger and

thirst.

A donkey can’t think of the future and realize that he could clearly go first

to drink the water, then go eat the hay.

As online marketer’s and entrepreneurs, we are constantly bombarded with

with hundreds of shiny objects that show up in our email boxes or we see

being sold online.

You must not get caught up in short sightedness and look at your business

long-term. You can do many different things, but for now pick one thing,

Affiliate Marketing, CPA, YouTube, eComm, Podcasting, whatever you choose, but

work at it daily and become good at it or better yet an expert.

You will produce incredible reults in your business and by doing one

thing well and then moving on to next, once you’ve mastered the first thing.

So my friends, Don’t be a donkey!

Until next time I wish you a Brilliant Life!!!