“Just take action. The only thing you’re guarantee by not taking action is failure.” 

You can’t be all things to all people because it’s virtually impossible. Even if it is possible, it certainly won’t be a road leading to your personal and professional growth. At some point, you’ll exhaust yourself while striking at the wind. Today, Scott Carson shares his expertise in defining a marketing niche. He discusses how to find your ideal niche by identifying which 3 categories people fall into is your best market. And once you find them, there is a better way to fine-tune your niche and get your systems in place. Of course, hurdles and adversities are part of the entrepreneurial journey, but Scott has some good advice on how to get past them. Do not be a “secret agent” where your works, regardless of how amazing they are, are kept hidden. It won’t do your market any good, so today’s takeaway is: reach out and take action! 

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Highlights:

03:23 When Mortgage Gets Distressed

07:08 Riches Are in the Niches-What Niches?  

09:16 The Big Difference Between a Risk and a Calculated Risk 

20:03 3 Types of People- Choose Your Niche

23:54 Biggest Hurdles For Entrepreneurs and How to Get Past Them

26:48 Reactive Marketing vs. Proactive Marketing

28:00 Do Not be a “Secret Agent” 

31:00 Reach Out and Take Action!