“If you're in business, you're an expert. And every expert should write a good, powerful, and profitable business-building tool. A book can build your credibility and also destroy it.” -Arlene Gale

 

A truth: Anybody can write a book, but not everybody should. The myth is not determining the value of your story, but rather how do you use your story to build business and serve your clients. Writing a book is more than filling pages with words and opinions. Tune in as Arlene identifies who should write their book and why. She also provides free tips, tools, and tricks to effectively market your book and eventually turn it into an online class. Your goal should be to establish yourself as The Expert and from that, your foundation is built. If you’re still struggling to start or finish your book, this episode is the key you’ve been looking for!  

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Highlights:

01:01 Should You Write A Book? 

07:38 The Right Motivation In Writing A Book

12:04 How to Sell Your Book 

14:57 How to Turn Your Book Into An Online Class 

15:42 Build the Foundation of Your Marketing Plan