Have you ever heard the phrase "jack of all trades, master of none"? What image does that conjure up in your mind? If it is the image of someone who never really succeeds because they are not specialized, I would say that you had the normal reaction.

Today we will talk about why being a generalist in the industry of your choice is so valuable if you want to create a custom podcasting business. We still want to start out with a niche podcast. But if you love your topic area and can have great conversations about all aspects of it, then you have a great shot at a successful custom podcasting business.