In episode #21 I talked about how to make money from advertisers, and I mentioned just a little about what I am discussing today.  That was a long episode, and there just was not enough time for me to include everything I wanted to say about how you go about selecting your advertisers.  I would be remiss if I did not cover this topic on the show.  I think that as a medium we owe it to our listeners, to our advertisers and to our fellow podcasters to do this right.