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If your podcast is niched or about a topic that does not flow with the news cycle it has lasting value. When you advertise for somebody on your show you need to charge up front not just for the exposure the company will get during the paid campaign, but also for the future value they will receive from your evergreen content and promos.
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If your podcast is niched or about a topic that does not flow with the news cycle it has lasting value. When you advertise for somebody on your show you need to charge up front not just for the exposure the company will get during the paid campaign, but also for the future value they will receive from your evergreen content and promos.