Ryan Florio is the founder and "TeaEO" of Inca Tea. He launched the brand after being struck by inspiration while hiking the Inca Trail to Machu Picchu in Peru.    In this episode, Ryan shares some practical advice around launching a consumer packaged goods (CPG) brand. We chat about playing the long game, branding, commitment, and even some of the legalities involved with launching a product brand.   For Ryan's advice on how to find your passion and the inspirational story behind the founding of Inca Tea, check out the last chat we recorded - Find Your Passion w/ Ryan Florio (Episode 4).   Check out IncaTea.com to order your tea today!