Any small business that survived 2020 needed to be adaptable, needed determination and needed a little bit of luck. This episode of the Magnetic Marketing Podcast highlights a pandemic business story that has a happy ending, and it all started with four words: Make it rain Russell. This week, Joe is joined by the team at eLaunchers, Parthiv Shah, the President of eLaunchers and Russell Martino is a copywriter and a direct marketing specialist. Parthiv and Russell share the story of how eLaunchers was able to help their clients and their company survive the pandemic thanks to their grit, creativity, and Dan Kennedy.