Mo Islam is the Co-Founder & CEO of Payload, a Modern Media Company build around a daily newsletter reporting on the Space Industry.

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Episode Sponsor: GeoAwesomeness & UP42 EO Hub
Geoawesomeness
UP42
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Shownotes: 
- Subscribe to Payload! 
- Pathfinder, their podcast
- Crowdfunded SpaceX round of investment
- Book & Podcast Recommendations 
     - Engines that move markets
     - The Portal, Episode with Peter Thiel
- For All Mankind
- Payload's space-themed playlist

Timestamps: 
00:00 Introduction 
03:34 Episode Begins: From Banking to Space Media 
07:41 Deciding to start a Newsletter 
12:19 Doing to Media what Happened to New Space 
14:21 Deciding to Focus on 'High Value Readers'' 
19:50 Getting Feedback 
21:52 Payload's Target Audience 
31:21 Earth Observation 
35:33 Challenges of Reporting on Technical Fields 
38:18 What Is Worth Reporting On 
43:05 Earth Observation is Tough for Investors 
50:18 Information Over Opinion 
55:04 What Happened to the Earth Observation SPACs 
59:35 Predictions: Earth Observation companies Getting Acquired 
01:01:58 Would Google or Facebook buy an EO Company? 
01:05:19 Other Forms of Media & TikTok 
01:09:11 The Media Funnel 
01:13:27 Focus & Analogy With Software Products 
01:15:34 Payload's EndGame 
01:18:10 Books & Podcast Recommendations 
01:22:59 Music & Other Arts Around Space 
01:24:24 Pathfinder Spotify Playlist 

Feel free to reach out! 
- Website
- My Twitter
- Podcast Twitter
- Read Previous Issues of the Newsletter
- Edited by Peter Xiong. Find more of his work