At Hulu, notifying our viewers when their favorite teams are playing helps us drive growth and improve viewer engagement. However, building this feature was a complex process. Managing our live TV metadata, while generating audiences in real time in high-scalability scenarios, posed unique challenges for the engineering team. In this session, we discuss the challenges in building our real-time notification platform, how Amazon Pinpoint helped us with our goals, and how we architected the solution for global scale and deliverability.