George “Boy George” Rivera wasn’t one to go with the flow. Instead of selling crack in the 1980s, in Manhattan and the South Bronx, he flipped the script, selling vials of heroin he called “Obsession.” During the summer of 1987, according to court records, Rivera’s “highly structured, street-level heroin distribution organization” moved $100,000 worth of the drug per week, and dragged countless youths into addiction while propelling the flamboyant 19-year-old Puerto Rican to multimillionaire status.