Steve Young (https://www.linkedin.com/in/stevepyoung) is our special guest on today's episode of Traffic and Leads Podcast. He is an app marketing consultant and the founder of App Masters (http://www.appmasters.co/). He helps people get into the app world, and he's got a lot of info to unload. Don't miss today's episode.

IN THIS EPISODE YOU WILL LEARN:

* Steve tells us a fantastic story about how starting a podcast changed the entire course of his career. (Yep – podcasts are THAT awesome. I should know!)

* We talks about the types of apps that can utilize Steve's type of marketing, and where it can get both you and your business. In short – Steve has boosted ALL sorts of apps.

* We talk about what kinds of beneficial apps a business can consider. For example, we discuss how a restaurant can draw in and retain customers with an app that lets them contact you and/or reserve a table.

* Steve gives us a few tips and tricks about how to launch a successful app. Hint: a lot of it has to do with making sure you have good, solid content prior to launching.

* Steve explains a few of the techniques he uses to get traffic from apps to a business's website. Yes, apps can drive traffic... and how!