Peggy and Shahab discuss frequent usage and engagement whereby app companies are trying new ways to increase stickiness and that’s where more customization and constant connectivity comes in -- and why we’re looking at new approaches to this. So on the heels of a new approach called CURRENTS - which is a kind of in-app social news service -- they catch up with Josh Hartwell, the CEO and co-founder of Mobile Deluxe, the company behind a lot of cool innovation including CURRENTS.

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