It used to be that a marketer's tools defined their differentiation. But as AI democratizes the ability to craft compelling mobile creatives—and to do so at an unprecedented volume—Kenjy Vanitou, Lead Creative Manager at Voodoo, says it's brand, optimization, and a curiosity to learn that will determine what separates the good games marketing and the great. He joins Peggy Anne Salz at Gamesforum Barcelona to share how Voodoo sets the standard for AI and creatives and how marketers should shape their strategy for success in 2025.

Kenjy Vanitou - https://www.linkedin.com/in/kenjyvanitou/

Voodoo - https://voodoo.io/

CHAPTER TIMESTAMPS

00:00 - Intro

02:39 - Testing AI creatives

05:16 - Who will be the creative directors?

07:15 - Kenjy's approach to AI

09:41 - How to differentiate

11:40 - Voodoo's next steps

14:40 - Predictions for 2025