This edition’s guest is a big hitter in the mobile growth space; ad tech space veteran and Incrmntal CEO Maor Sadra.

To kick things off, Maor shares rich insights into the mobile attribution space which could be a whole episode in itself, as well as his own mobile growth nightmare.

This edition’s nightmare is so frightening that it changed how Maor’s then company did things forever. Actually, it might just be our scariest mobile growth nightmare yet, but some good came of it - it was a direct inspiration for the foundation of Incrmntal.

As ever, the podcast is with our fabulous hosts, Phiture co-founder Andy Carvell, and Paired CMO Gessica Bicego.