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John Andrews, CEO at Photofy, Inc. talks about Mobile Marketing on Engati CX. He talks about the idea behind creating “Photofy - the world's easiest commercial content creation platform” with the 2nd gen team, not the creators of the product. Adapting the product to meet the needs of the market place with original ideas made by a team of friends to make a photo-editing app. He also mentions how chatbots can help businesses in the retail sector and how people rarely choose humans over automation. He also wrote a book on how retail changed with digital transformation and automation.

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