In this episode, Melinda Emerson and guest Barbara Casey delve into the world of mobile marketing for small businesses. They discuss the importance of understanding text marketing rules, choosing the right provider, and the differences between SMS and MMS marketing. Additionally, they explore the future of text messaging in business, the pros and cons of using apps for customer engagement, and share valuable business advice.

(0:00) Introduction to the episode and guest, Barbara Casey

(1:37) Importance of mobile marketing for small businesses

(3:46) Understanding text marketing rules and reporting spam

(7:06) How to choose the right text marketing provider

(10:24) SMS vs MMS marketing: What's the difference and how to leverage them

(13:54) Sponsor: Small BizChat sponsor mention

(14:23) How to build and manage a list of text contact information

(17:40) Future of text messaging as a communication channel in business

(19:12) The pros and cons of using apps for customer engagement

(19:36) Barbara Casey's best business advice and resources

(21:57) Introduction to Small Buslady University and closing remarks