Published Nov 30, 2015

MOBILE MARKETING TRENDS

38% of all web browsing is on mobile - Page Fair Report

Mobile interactions now beat desktop interactions in terms of time spent - ComScore

Mobile ad spending will account for nearly a quarter of total media ad spending in 2016 - eMarketer

50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same - Google

75% of Australians have Smartphones - Adnews

The average Australian is connected to five devices - Adnews

46% of people are second screening while watching TV - Adnews

70% of mobile customers open their email on mobile devices - Kahuna

HOW TO AND TIPS

Google Local Guides

Tips to make sure you’re ranking for local search terms

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