Mobile devices are driving shoppers into the physical store, a massive shift that creates amazing opportunities for marketers and retailers who can find ways to ride this wave. Nathan Pettyjohn, CEO of Aisle411 a company whose location-based indoor mapping technology platform has been implemented by major retailers including Home Depot, Walgreens and ToysRUs to help shoppers find products and access relevant offers at the aisle level explains how indoor location technology is making mobile shopping more convenient, exciting and valuable for retailers, brands and consumers.

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