Kursten Shalfoon, Vodafone's new GM of internet and new media talks through how social networking is going mobile in 2009. A key stat: 42% of traffic through Vodafone Live's portal goes to social networking site Bebo.Key developments:Cheaper mobile data rates introduced this year mean there'll be a lot more online mobile activityNetworks like Vodafone are opening up their content strategy, focusing on facilitating people doing what they want, rather than trying to be a "destination". Good thinking. Plus, your chance to win the book Tactical Transparency! Find out more about the book at http://tacticaltransparency.com/It's co-written by Shel Holtz, one of the hosts of my favourite podcast, For Immediate Release. Want to win it? Just tell us why your company needs it. Tell us by email (simon at ijump dot co dot nz) or Twitter ( @audaciousgloop ) We'll announce the winner next Monday, December 22nd. Through the next few weeks we'll have some short book reviews, so you'll be able to catch up on your reading over the holidays.