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Mobility: All about that place, that place, no context
Join us for this episode of Discover Performance Weekly as we look at the differences between mobility, location and context (the importance of place-context in the user experience).
VP of strategic marketing for HP Software, Paul Muller sits down with Tim Crawford, CIO Strategic Advisor with AVOA, and Maribel Lopez, author and founder of Lopez Research. Maribel recently wrote a book on this topic called Right-Time Experiences: Driving Revenue with Mobile and Big Data.
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By Hewlett Packard EnterpriseJoin us for this episode of Discover Performance Weekly as we look at the differences between mobility, location and context (the importance of place-context in the user experience).
VP of strategic marketing for HP Software, Paul Muller sits down with Tim Crawford, CIO Strategic Advisor with AVOA, and Maribel Lopez, author and founder of Lopez Research. Maribel recently wrote a book on this topic called Right-Time Experiences: Driving Revenue with Mobile and Big Data.