Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: Mobilized: An Insider's Guide to the Business and Future of Connected Technology
Author: SC Moatti
Narrator: Natalie Hoyt
Format: Unabridged
Length: 3 hrs and 33 mins
Language: English
Release date: 02-29-16
Publisher: Berrett-Koehler Publishers
Ratings: 4.5 of 5 out of 42 votes
Genres: Science & Technology, Technology
Publisher's Summary:
That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people, losing a cell phone is like losing a limb. And the most successful mobile apps are precisely those that enhance and multiply the frequency and power of our real-world interactions.
Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done. Even as technology evolves and smartphones are replaced by smaller mobile devices such as watches and contact lenses, these three principles will remain evergreen. The market is full of how-to books for creating apps, but no works examine what qualities make for great mobile products. Until now.
Members Reviews:
Great book
Describes the essence of what a mobile first organization and society entails. Recommend this to anyone trying to understand why mobile is so important going forward.
its exactly what i was looking for.
the book is really insightful to the appointment it gives you a very wide view on the mobile industry
Great Book about what should be the mobile way
With a good balance of background levers, details about key mobile successes and practicals tools to test and improve your apps, I do recommend this book to people already involved in mobile design as well as people who should be more involved in the mobile way!
Truly enjoyable read, spectacular use of time
Would you consider the audio edition of Mobilized: An Insider's Guide to the Business and Future of Connected Technology to be better than the print version?
SC Moatti has created a fantastic read, rich with analogies, easy to consume with the right mix of repetition to help jog the memory cells.