Between pants and purses, what draws people to your products? It seems like in the world of fashion, sometimes the model takes a paradoxical backseat to the material. This week on Sutherland Weston's The Briefcase, Ric Tyler takes a brief dive into the psychology behind presentation, and the mode behind the model.

What You'll Learn

• Transference: a phenomenon where a person transfers their feelings about one person, thing, or situation to another.

• Vicarious Haptic Effect: a phenomenon where viewing someone else touching a product creates a greater sense of ownership.

• Halo Effect: a phenomenon where the tendency for positive impressions of an entity in one area to positively influence one's opinion or feelings of another entity in a different area.