Marketing^AI

Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks


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This paper introduces an interlocked hypergraph neural network framework designed to understand and model how consumers organize their collections, particularly music playlists. The research utilizes multimodal data, including user-generated tags and acoustic features, to create probabilistic embeddings of consumers, playlists, and songs within a unified space. The paper demonstrates the model's superior performance in predicting song and playlist preferences compared to existing methods, highlighting its ability to capture complex, higher-order relationships in consumer behavior. Furthermore, it showcases practical managerial applications such as generating personalized playlists, recommending new items, and adapting to evolving consumer tastes, extending the framework to other domains like food recipe collections.

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Marketing^AIBy Enoch H. Kang