In this episode of Data Planet, host Emma Davis interviews Charles Lim, Head of Brand and Communications at PartnerStack. They explore how modern B2B companies are using partnerships as a scalable growth lever, moving beyond traditional channels like paid acquisition and outbound sales.

Charles breaks down the different types of partnership models—including affiliate, referral, and reseller—and explains how businesses can transition from early experimentation to building structured, revenue-driving partner ecosystems.

Additionally, Charles shares insights on the shift from SEO to AI-driven discovery, including the rise of AEO (Answer Engine Optimization) and how third-party content, partner networks, and citation-based visibility are becoming critical in the AI era.

PartnerStack website: https://partnerstack.com