Thao Armstrong is the founder of Don’t Tell Charles and a leader in the contemporary buttercream cake movement in Australia. In this episode, we’ll learn how she taught herself to bake and decorate cakes, and how one Instagram DM launched her cake decorating workshop business.

Modern Cake Decorating (Thao Armstrong, Don't Tell Charles)

Welcome to your go-to business podcast. Hear from your favorite creators about their work journeys, biggest successes and failures, and time-tested best practices.

Each episode focuses on one creator’s personal story and the unique ways they’ve transformed their skills—like house plant care, social media marketing, or finance—into profitable online businesses.

This podcast is presented by Teachable: your go-to platform for course creation. Since 2014, we’ve helped more than 100,000 creators earn over $1 billion from online courses and coaching products. How do we do it? By managing all the logistics (like coding and payment processing) to make it easier than ever for you to share your knowledge online.

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Welcome to your go-to business podcast. Hear from your favorite creators about their work journeys, biggest successes and failures, and time-tested best practices. Each episode focuses on one creator’s personal story and the unique ways they’ve transformed their skills—like house plant care, social media marketing, or finance—into profitable online businesses. This podcast is presented by Teachable: your go-to platform for course creation. Since 2014, we’ve helped more than 100,000 creators earn over $1 billion from online courses and coaching products. How do we do it? By managing all the logistics (like coding and payment processing) to make it easier than ever for you to share your knowledge online.

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Modern Cake Decorating (Thao Armstrong, Don't Tell Charles)

Modern Cake Decorating (Thao Armstrong, Don't Tell Charles)