Today on the show we talk about Modern Day Marketing and the race to being human. I talk in depth about how the modern marketing world has been created via our understandings of big business and all of the media we've been fed for the last few decades. Now that we all have access to each other on an individual scale, the tides are changing for how we interact with each other and how we want to hear about our friends businesses in a friendly way versus the anxiety of feeling like anyone could sell us on anything at any time.

So, all of that leads to the discussion behind the relationship economy and how building those relationships allows us to genuinely connect with people to find out about what they actually need and want instead of trying to force someone to like or buy your product.

So, there's a lot to break down here and I'm fascinated to hear what you think :D

You can hear more episodes of the show at http://www.anchor.fm/cnotemedia