Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations.

Resources and links discussed:

* Webpage on GDPR: www.cvent.com/gdpr

* Webpage on CCPA: www.cvent.com/ccpa

* CCPA Webinar - CCPA and You: How Data Privacy Laws Will Impact Your Event Strategy - https://hello.cvent.com/en-webinar-ccpa-recording.html

EBooks mentioned:

* Event Marketing Strategy for Dummies: https://www.cvent.com/en/resource/event-cloud/event-marketing-strategy-dummies?kui=hfVaabc617-xL4mlt-og

* Event Technology Management for Dummies: https://www.cvent.com/en/resource/event-management-technology-for-dummies

* Strategic Meetings Management for Dummies: https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies

Event Marketing webinar:

* Demystifying Event Marketing: https://hello.cvent.com/en-em-wbr-tofu-em-for-dummies-recording.html

Kapow

* https://www.kapow.com/?utmcampaign=&utmmedium=podcast&utmsource=cvent&utmcontent=kapow-customer-feature&utm_term=click